Friday, April 30, 2010

Where everybody knows your name

Like the old mantra from the 80's sitcom, Cheers, its nice to be surrounded by people that know me and with whom I feel comfortable.  It's not that I want fame, but when I go to the hair salon, the gym or my favorite restaurant and shops, it is always nice to know the staff will know my name and give me that extra bit of personal touch that makes the experience a positive one.  For example, when I head into Osteria Restaurant, they know exactly which wine to pour.  Liu Liu hair salon feels like a home away from home (think Steel Magnolia's without all the drama) and my instructors at Annapolis Athletic Club always make personal connections that remind me I am in good hands.
This is a principal I take seriously in my shop.  We make an effort to know our clients and what works best for them.  It is more than being able to style and offer advice about what will flatter their figure, it is about truly taking the time to get to know them and what suits their personal taste and lifestyle.  After all, anyone can go to the big box stores and have something rung up by a robot-ish, disinterested teenager.  But when you shop with us at Diva, we want it to be a personal experience - a connection. 

I challenge each of you to find a way to bring that extra personal touch to your life today.  Go out of your way to make someone feel special, even if it is just to call them by their name.

Cheers!

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